Meet Dhaimirah.
Back in 2018, Dhaimirah had just stepped away from her previous job. She had recently gotten married and was pregnant with her first child—a period of life filled with change, uncertainty and new beginnings.
Then, while casually browsing through her phone one day, she came across something she had never tried before: macramé.
Intrigued by the art of turning simple cords into intricate patterns and creations, Dhaimirah decided to give it a try.
There was no business plan. No big idea to build a brand. Just curiosity.
She began teaching herself, experimenting with different techniques and slowly building up her collection of tools and materials. What started as something new to explore soon became a hobby—and over time, that hobby began to grow into something more.
That was how Studio Dheandra was born.
From her HDB flat in Woodlands, Dhaimirah began creating handmade pieces that reflected the part of crafting she loved most: the ability to turn an idea into something personal. Her creations could be customised, personalised and made around what her customers wanted—something she felt set her work apart from products made for the mass market.
But for Dhaimirah, Studio Dheandra was never just about selling handmade products.
Crafting became her form of therapy.
While juggling her work as a full-time freelancer alongside the business, creating with her hands became a way to step away from the stresses of everyday life and reconnect with her creativity. And somewhere along the journey, she also learned an important lesson: not every hobby has to become a business.
Sometimes, creating can simply be for yourself.
Still, Studio Dheandra continued to grow.
What began with macramé gradually expanded into crochet, punch needling, latch hooking and wire knitting. Today, the business reflects Dhaimirah’s journey as what she describes as a “serial hobbyist”—someone unafraid to explore, learn and try something new.
One of her proudest moments came when she had the opportunity to appear on Manja on Suria to share about her brand and introduce viewers to the world of macramé. For someone who began by simply stumbling upon a craft while scrolling through her phone, it was a reminder of just how far a small moment of curiosity could take her.
But perhaps the moments that mean the most are quieter ones.
A customer returning to place another order. Someone choosing to trust her work again. Someone believing in the brand she has built, one handmade creation at a time.
Those moments matter because every piece from Studio Dheandra carries something that bigger, mass-produced brands cannot easily replicate: the hands, time and care of the person who made it.
A made-to-order piece can take up to three weeks, with conversations around designs and colours happening before the work even begins. Each creation is carefully knotted and made with the intention of delivering something personal to the person receiving it. And when Dhaimirah is not creating from home, you might find her bringing her work directly to the community at craft flea markets around Woodlands.
Looking ahead, Dhaimirah dreams of taking Studio Dheandra beyond being just a home-based craft business. She hopes to one day become a small material supplier and eventually have a proper studio—a space where people can not only attend workshops and learn new crafts, but also find the supplies they need to start creating themselves.
For now, though, Studio Dheandra remains a reminder that you do not always need a perfect plan to begin.
Sometimes, all it takes is curiosity.
One scroll.
One knot.
And the willingness to see where your hands can take you.
Discover Studio Dheandra on OneKampung and follow their journey on social media!